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Centre for the Public Awareness of Science · ANU College of Systems and Society
This course focuses on strategically communicating science to achieve organisational outcomes and to achieve measurable impact. It provides participants with a thorough and practical understanding of the process used in leading the development of a communication strategy, including the development of a strategic framework and accompanying action plan that allocates resources, responsibilities and timeframes. It has a strong emphasis on relating theory from a range of disciplines to current industry best practice in implementing a strategic approach to planning communication activities. The major project component is based upon developing a communication strategy for a real science-based organisation. We encourage students to discuss contemporary communication strategy-related opportunities and challenges from different perspectives using their diverse experiences and academic backgrounds. This course is co-taught with undergraduate students but assessed separately.
Presentation of preliminary desktop findings
Learning outcomes 1, 2
Communication strategy
Learning outcomes 1, 2, 3, 4
The expected workload will consist of approximately 130 hours throughout the session including: - a face-to-face component to be delivered in intensive mode, over one week, Monday to Friday, 9am to 5 pm (total 35 hours), which will be a combination of lectures, tutorials and group work - students participating online will be able to join activities remotely via Zoom; - approximately 95 hours of self-directed study, which may include some short online tutorials or pre-reading before the intensive week, in addition to completion of the assessment in the weeks following the teaching intensive. Other Information The AMEC evaluation framework (https://amecorg.com/amecframework/) will be referenced/studied in this course.
None Preliminary Reading Excerpts from Strategic Science Communication - Besley and Dudo (2021), excerpts from other relevant textbooks, and peer-reviewed journal articles from a range of academic disciplines will be uploaded to course site. These may include the disciplines of communication, management, psychology and science communication.