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Research School of Management · ANU College of Business and Economics
This course delivers students into the world of online marketing through strategic digital marketing. It focuses on the conduct of business operations in virtual environments, across ecommerce, marketing, and digitial value delivery. Topics include strategic decision making to set marketing goals, apply emarketing techniques for online engagement to enhance digital transactions in the consumer to consumer experiences. The course will also explore new technology adoption, shifting consumer attitudes to online experiences, and how to strategically evaluate technologies for workplace, business and personal consumption through a marketing lens in profit and not-for-profit scenarios.
Typical assessments may include but are not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentations, and other assessments deemed appropriate to show the attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary.
Learning outcomes 1, 2, 3, 4, 5, 6
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work.
Information about the prescribed textbook (if any) will be made available via the Class Summary. Preliminary Reading Additional information about indicative readings (if any) will be made available via the Class Summary.