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Research School of Management · ANU College of Business and Economics
This course aims to develop an advanced understanding of the international business and international marketing environment, the international marketing mix, and international development strategies. Specific topics include the rationale for international marketing; marketing issues related to international economic, financial, political, legal, cultural, and technological environments; international marketing research; market selection and entry; product adaptation for international markets, promotion, pricing and distribution in international markets; channel selection and alliances; and strategic issues in international marketing. Students are required to complete the International Business Plan for a local business looking to expand overseas. This course also allows undergraduate students to participate in the International Business Plan Competition as part of a Work-Integrated Learning experience where student teams work with clients from industry and government.
Typical assessments may include, but are not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentation, and other assessment deemed appropriate to show attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary.
Learning outcomes 1, 2, 3, 4, 5, 6
A research-based team project. Further details will be made available via the Class Summary.
Learning outcomes 1, 2, 3, 4, 5, 6
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work. Work Integrated Learning Projects ANU International Business Plan Competition Established in 2011, the ANU International Business Plan (IBP) Competition has been a crucial component of the Research School of Management’s International Business Course. The competition is implemented as a form of work integrated learning that provides students with a unique and authentic learning experience over the entire semester. The competition is supported by the Australian National University, Canberra Business Chamber, the ACT Government and Canberra Innovation Network. The principal objective of the IBP competition is to allow students to work as consultants for live Australian SMEs (regardless of their size, industry, and international experience). Each live client (7-10) will have 3 or 4 student teams competing to prepare the best international market expansion plan for them. Students, working in groups of 3 or 4 members, will undertake market screening exercises and identify the best and newest foreign market for an SME to expand into. Students will then propose a suitable market entry strategy and a comprehensive set of international marketing mix elements for the firm. At the end of the semester, students will make professional presentations to their designated clients and their peers via a series of conference-style sessions.
Information about the prescribed textbook (if any) will be made available via the Class Summary. Preliminary Reading Additional information about indicative readings (if any) will be made available via the Class Summary.