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Research School of Management · ANU College of Business and Economics
The Marketing Research course introduces students to the realm of marketing intelligence and the significance of data to marketers and to companies as an important foundation for planning marketing activities towards the creation of value for the firm. The course provides a comprehensive approach to contemporary marketing research principles and practices towards gathering, acquiring, appraising and applying evidence for decision making. The course covers recent online marketing research trends and developments in the area of relationship and experiential marketing, and their impacts on the quality of evidence and on marketing research applications. Its principal aim is to provide students with research and managerial knowledge, tools and skills for identifying, tackling, judging and using evidence to solve marketing problems in business.
Typical assessment may include, but is not restricted to: online quizzes, short essay assignments, reflective pieces, proposals, presentations and oral defense and project reports. Further details will be made available via the Class Summary (null) [LO null]
The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities. Work Integrated Learning Projects Students will be engaged in projects designed with and for organisational partners.
See Class Summary